by Lim Zhi Rong
On the 26 Feb 2016, I first penned down my thoughts of 'I Love the FMCG Industry, Do You?' article via Linkedin.
What started as an article with a simple objective to share my experiences became a widely read story that strike a chord with many FMCG professionals across the world. To date, the article has gathered over 16,000 views, 3,009 likes, 108 comments and 359 shares! Here, I wish to say thank you to everyone who read, shared and commented in the article. Thank you so much for your readership.
I then asked myself - is there anything else I could share about FMCG? And 6 months later, I found the answer. If my first article was a prologue, this article was going to be the interlude with a focus on FMCG but in a different dimension - FMCG Professionals.
It is interesting to point out that most FMCG companies have a Business catered to Professionals. What do I mean by 'FMCG Professionals'? Some context:
In P&G Professionals, they leverage P&G's scale, trusted brands, and strengths in market and consumer understanding to meet the specific business needs in a wide range of industries, such as foodservice, building cleaning and maintenance, education, hospitality, and care homes. Products include Tide Professionals laundry detergents, bulk size Mr. Clean floor cleaners and Comet Bathroom cleaners just to name a few.
In Nestle Professional, they are committed to providing ingredients and operational knowledge to food service operations. Products include beverages solutions through their Nescafe brand and more.
In Reckitt Benckiser Professionals, since the development of the first LYSOL Disinfectant in 1889 to help prevent the spread of cholera in Europe, medical community experts have used LYSOL Brand products to meet their infection control needs.
In Colgate Professional, they provide professional dental education and one of their flagship program - Bright Smiles, Bright Futures, seeks to teach children around the world the basics of oral care. They provide solutions for educators and professionals to improve the oral health network.
In Unilever Food Solutions (UFS), the business is committed to free up chefs to love what they love to do. UFS is home to brands such as Knorr Chicken Powder, Sauces & Seasoning, Hellmann's Mayonnaise, Lipton Tea and more. Customers include restaurants, hotels chains and distributors. With a team of chefs and nutritionists, UFS is committed to help food operators serve tasty, wholesome meals through products that save precious prep time in the kitchen and find that right balance of nutritious food served up to the same consistently good standards every time they cook for their diners.
And the list goes on...
The FMCG industry is more than just selling products to regular consumers like you and me (B2C - Business to Consumer). Several FMCG companies sell products to companies (B2B - Business to Business)!
In addition, FMCG Professional makes a positive social impact in various ways as well. They are doing it more responsible than before and putting in increasingly efforts to ensure good corporate social responsibilities.
Some example includes Colgate's committment to create greater awareness on patient education on oral health issues, Unilever Food Solutions' commitment to use ingredients and packaging that are sustainably sourced and educational efforts to help chefs reduce food wastage in their operations, to Reckitt Benckiser's commitment toinfection control through continuous R&D.
The FMCG Professional brands found in consumer products is also a trusted name for many companies worldwide. Through a proactive partnership between companies, the FMCG Professionals products & solutions help businesses achieve that critical balance between impressing their customers and making a profit; thus making companies financially and socially sustainable.
I hope you find this article interesting and perhaps the next time you meet a friend from the FMCG industry, consider starting a conversation with him/her about FMCG from another angle - a FMCG Professional perspective.